In the age of COVID-19, when we can’t be together in person, video presents an incredible opportunity for strengthening connections between members. We’ll show you how associations are using video to make a measurable impact on engagement.
Non-dues revenue is essential—and now that in-person conferences aren’t happening, associations need new strategies in order to survive. Discover our proven programs for using video to increase non-dues revenue across your association.
The true strength of an association lies in the wisdom of its members. Using the Gather Voices video solution, you can collect video from your members anytime, anywhere—and turn this video into marketing content to be used all year long.
When the American Pharmacists Association (APhA)’s annual event was transitioned to a virtual experience, they knew they needed to find innovative ways to invite their community to join the conversation. By using real user-generated video content from members, staff, sponsors, and industry thought-leaders, APhA delivered a high-value and incredibly unique virtual experience. From promotional content to recognition to opening and closing ceremony celebrations, APhA delivered authentic engagement with video.
When the National Association of College Auxiliary Services (NACAS) reimagined their annual conference to a virtual experience, they needed to drive attendance, boost engagement, and celebrate member achievement. And, with a marketing team of one and just six weeks until the event, they needed a simple and fast solution. With Gather Voices, NACAS leveraged the power of user-generated video to create 80% more social media engagement and achieve a 62% increase in registrations year-over-year.
For the first time, the American Society of Transplant Surgeons (ASTS)’s 21st annual State of the Art Winter Symposium was presented as a virtual event. To maximize attendance, ASTS incorporated user-generated video into their marketing strategy. By optimizing their event invitation email with a simple and authentic video from the Chair of the Winter Symposium Planning Committee, ASTS achieved higher open and click rates, increased attendance 6% year-over-year, and delivered a 7.5x return on investment.
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