In the age of COVID-19, when we can’t be together in person, video presents an incredible opportunity for strengthening connections between members. We’ll show you how associations are using video to make a measurable impact on engagement.
Non-dues revenue is essential—and now that in-person conferences aren’t happening, associations need new strategies in order to survive. Discover our proven programs for using video to increase non-dues revenue across your association.
The true strength of an association lies in the wisdom of its members. Using the Gather Voices video solution, you can collect video from your members anytime, anywhere—and turn this video into marketing content to be used all year long.
The Association of Rehabilitation Nurses (ARN) made peer-to-peer video storytelling a key part of their strategy for encouraging more members to apply for ARN Board positions. Using Video Relationship Management software, ARN collected authentic user-generated video (UGV) content from 100% of their past board members and compiled them into an engaging promotion video. And they did it in just 3 weeks and for a fraction of the cost of hiring an agency. The resulting video earned 269% more video views on YouTube than videos without UGV content and drove a higher board application submission rate.
When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”
The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.
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