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Associations use Gather Voices to increase member engagement & non-dues revenue.

Collect member videos anytime, anywhere and use them to create compelling member engagement campaigns. Learn how many associations are using Gather Voices to create and share more video than ever before!

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Improve Member Engagement

In the age of COVID-19, when we can’t be together in person, video presents an incredible opportunity for strengthening connections between members. We’ll show you how associations are using video to make a measurable impact on engagement.

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Increase Non-Dues Revenue

Non-dues revenue is essential—and now that in-person conferences aren’t happening, associations need new strategies in order to survive. Discover our proven programs for using video to increase non-dues revenue across your association.

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Create 10x More Videos

The true strength of an association lies in the wisdom of its members. Using the Gather Voices video solution, you can collect video from your members anytime, anywhere—and turn this video into marketing content to be used all year long.

Association of Rehabilitation Nurses

ARN Drove 269% More Views for their Board Applications Promo Video with UGV

The Association of Rehabilitation Nurses (ARN) made peer-to-peer video storytelling a key part of their strategy for encouraging more members to apply for ARN Board positions. Using Video Relationship Management software, ARN collected authentic user-generated video (UGV) content from 100% of their past board members and compiled them into an engaging promotion video. And they did it in just 3 weeks and for a fraction of the cost of hiring an agency. The resulting video earned 269% more video views on YouTube than videos without UGV content and drove a higher board application submission rate.

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AACRAO

AACRAO Delivered Record-High Engagement for Their Award Ceremony with Video

When the American Association of Collegiate Registrars and Admissions Officers (AACRAO) shifted their annual event to a virtual experience, they needed innovative ways to drive engagement. By incorporating pre-recorded video content into their event promotion, welcome session, and awards ceremony, they did just that. In fact, Alex Lojko, Associate Director of Membership and Awards, said: “whether our future events are in-person or virtual, this pre-recorded method for our awards ceremony took us to the next level.”

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Retail Solutions Providers Association

RSPA Drove 71% Higher Click Rate Using Video Segmentation

The Retail Solutions Providers Association (RSPA) understands that incorporating video into their strategy is critical to their success. After achieving great results with several video campaigns, they expanded their use of video to support their Continuing Education objectives. In order to drive awareness and registration for their new online EXCELerate Learning Platform, the RSPA created segmented promotional emails that incorporated user-generated videos targeted to each segment’s needs and achieved a 71% higher click rate compared to industry benchmark.

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Introducing COMMUNITY VOICES

Video Integration for Higher Logic

Gather Voices is proud to present Community Voices—the exclusive video plugin for Higher Logic users. Increase member engagement by adding video to your community discussions.

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Start Fueling Your Success with Video in as Little as One Week

Ready to unleash the power of user-generated video? Contact us to scheduled your personalized 1-on-1 demo with a Gather Voices Video Expert!
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