In the age of COVID-19, when we can’t be together in person, video presents an incredible opportunity for strengthening connections between members. We’ll show you how associations are using video to make a measurable impact on engagement.
Non-dues revenue is essential—and now that in-person conferences aren’t happening, associations need new strategies in order to survive. Discover our proven programs for using video to increase non-dues revenue across your association.
The true strength of an association lies in the wisdom of its members. Using the Gather Voices video solution, you can collect video from your members anytime, anywhere—and turn this video into marketing content to be used all year long.
Bringing executives together for engaging, productive networking is at the heart of the Exhibition and Convention Executives Forum (ECEF). When the pandemic hit, the Lippman Connects team knew they needed to provide opportunities for ECEF attendees, sponsors, and speakers to connect virtually. Sam Lippman, President of Lippman Connects, said “I can’t think of a more efficient way to introduce 200 or more executives to each other than through the Gather Voices solution.”
Groundwork Ohio needed to encourage more high-quality, diverse applications for the second year of their Early Childhood Leadership Fellowship. They knew that video testimonials from their current fellows would give them the social proof they needed to secure valuable applications, despite economic challenges caused by COVID-19. But with the deadline just 4 weeks away and the fellows spread out across the state, they needed a solution to collect, edit, and publish videos with incredible speed.
SickKids Foundation’s annual fundraising event, ‘GetLoud’, was transitioned to a month-long virtual campaign in response to COVID-19. The team needed simple and safe ways to engage fundraisers in a digital environment. Using Gather Voices’ Video Relationship Management (VRM) software, the team collected over 120 video stories from sponsors, fundraisers, supporters, and ambassadors, which helped them exceed their goal for registered fundraisers and generate more than 1.6M in donations.
Get exclusive video content focused on member engagement, virtual events, and video marketing.