The COVID-19 crisis has hit senior living facilities hard. These organizations need to turn the focus to the good news coming from their communities every day. Their businesses depend on it. That's why they're using Gather Voices to honor their employees, collect testimonials from residents and build trust and transparency with resident families.
With video from residents, staff, and leadership, families can feel secure that their relative is being well cared for, even if they can’t visit.
Videos honoring staff members and sharing their stories lift morale and ultimately reduce turnover, which is critical in this challenging time.
Residents talking about what they love in their community is marketing gold, social proof that will bring new residents to the community.
During COVID-19, Kendal has used Gather Voices to share how their residents are safely living and even thriving during this health crisis. They've also utilized the platform for internal use. Specifically, their leadership team has created messages for their community and they have used the platform to create montage videos of farewells to a staff member retiring. During a time when many people cannot meet in person, these farewell videos were received with extra enthusiasm.
Covia's primary use for the platform has been creating videos of appreciation for its staff and volunteers. Stories have been shared on their social platforms and can be seen below. As COVID-19 is dealt with and things begin to go back to normal, Covia plans on using the platform in other capacities as well. Their HR department plans to have all new staff members create introduction videos for their colleagues and current staff will make welcome videos for new staff members. The sales & marketing team will be using the platform to gather impact stories, give virtual tours of their properties, gather resident testimonials.
