Get actionable strategies for maximizing value, attendance, and attention for your next event.

Expectations for virtual events are high and getting higher. To drive value, attendance, and attention for virtual events in 2021, Event producers will need to find innovative ways to engage their audiences and create authentic human connections in virtual settings.

In this guidebook, which includes both written and video content, you’ll learn:

  • Why prerecorded video is such a powerful event tool
  • 7 simple tactics that you can implement easily and affordably
  • How event industry leaders have implemented these tactics

Take a look inside the Guidebook...

Read & Watch In-Depth Perspectives from Association Leaders

Get Stats & Insights on How Video Drives Engagement

More Views

of videos on YouTube when content is created by (and features) real users. (Source: Social Toaster)

It's What Members Want

It's engaging. 87% of people say they want to see more video content from brands next year. (Source: Hubspot)

It Makes Your Message Stick

Video is memorable. Research shows that viewers retain 95% of what they learn in video. (Source: Social Media Week)