Maximizing Member Engagement in the COVID-19 Era: A Conversation with Amy Thomasson

In the era of COVID-19, many associations are hurting. The annual membership conference — the cornerstone of in-person member engagement — has become impossible. How are associations dealing with this loss of non-dues revenue? What are they doing to survive?

Smart associations see the disruption of in-person events as an opportunity for growth and change. In this video conversation, association experts Amy Thomasson & Michael Hoffman discuss:

How to keep your members engaged with valuable content and online experiences
How to run a successful virtual conference for your association, including pricing & registration strategies
Virtual event sponsorship — a non-dues revenue opportunity
The unique role that medical associations play in the era of COVID-19

Watch the Complete Conversation

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