At the 2022 Marketing, Membership & Communications Conference (#MMCCon) hosted by the American Society of Association Executives (ASAE), we heard from many of the top marcomm and membership professionals in the industry who shared their key learnings from the event. In case you missed it, you can watch the key takeaways in the featured video above.
And those insights are just the beginning. ASAE also published all of the individual takeaway videos from attendees in a video gallery, which you can watch on-demand anytime.
Needing to Communicate More Consistently
MM&C Conference attendee Erin Schriber from the Original Equipment Providers Association learned that she needs more communications touch points with her members.
That’s a common opportunity for many association leaders, which is why we recently hosted a conversation with Erica Salm Rench from rasa.io about how to create, co-create, and curate engaging content with members so you can do more with less.
Attracting the Next Generation of Members and Leaders
For MM&C Conference attendee Andrew Reilly from the International Foodservice Distributors Association, one of the most valuable parts of the conference was developing innovative workforce toolkits to help members recruit the next generation and promote diversity throughout the industry.
If you’re also interested in this topic and want to continue learning, you’ll like this resource. At the beginning of the year, we sat down with Michelle Mason and Steven C. Anderson to talk about how they are approaching these issues at ASAE.
Creating More Diverse, Equitable and Inclusive Cultures
Dr. Maysa Akbar from the American Psychological Association discussed the valuable conversation she had with other MM&C Conference attendees about creating more inclusive, diverse and equitable cultures.
We recently spoke with Victor Cora Nazario from SOAR Community Network about what authentic inclusivity looks like and how to implement it at your organization.
About Gather Voices
We are proud to partner with ASAE to produce member-driven video content at scale. Our technology makes it simple, fast, and affordable for association leaders like you to co-create videos with your community so you can engage with them anytime, anywhere.
Our team of video marketing experts is here to set you up for success, regardless of your video experience. Request a one-on-one demo to see how simple it is to start co-creating content with your community in as little as one week. Or, learn more on our website: