Hybrid Events People Actually Want to Attend: How to Craft a Compelling Experience that Engages Live and Virtual Audiences

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Learn How to Produce a Hybrid Event People Want to Attend

Even before the pandemic, keeping virtual audiences engaged during a live event was a challenge. But today, virtual attendees’ expectations are higher than ever before. They want the simplicity and convenience of Zoom, with none of the boring monotony. To provide a hybrid event experience that engages in-person attendees without leaving the virtual audience behind, event professionals must apply the lessons learned over the past year.

That’s why we invited Amy DeLouise, brand storyteller, content strategist, speaker, and author of multiple LinkedIn Learning courses, to join Michael Hoffman, CEO of Gather Voices, for a live, 1-hour deep dive on producing hybrid events that audiences actually want to attend. They’ll discuss:

  • How to develop an understanding of what your audience needs and how those needs vary between the in-person and virtual attendees
  • What virtual attendees expect from hybrid events in the post-pandemic world
  • The differences between a Creative Brief and a Technical Brief, and why each is critical to the success of your event
  • The foundational elements of transforming your in-person event into a digital storytelling experience that drives authentic engagement

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements. Learn more.

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Amy DeLouise has built a career as a brand storyteller. She has produced more than 400 short non-fiction films for organizations and corporations, helped to create dozens of live and virtual events, and specializes in multi-platform content delivered to large screens, mobile and web. Amy also helps to train other storytellers as a consultant to leading corporations, as a LinkedIn Learning author with multiple courses, and through her books with Routledge Press: The Producer's Playbook: Real People on Camera (2016) Sound and Story in Nonfiction Film and Video: A Guide for Content Creators (2019). She has received more than 40 top creative awards for directing and producing, such as the CINE Golden Eagle, NY Festivals, DC Peer Awards, and Telly Awards.

Amy is a leader in the fight for gender equity in media. She is a recipient of the prized Woman of Vision Leadership Award from the Washington, DC Chapter of Women in Film & Video (WIFV), of which she is a Past President. In 2016 Amy launched the #GALSNGEAR initiative to support women in technical careers in the screen media industry and promote gender-neutral training and events. The project has recently featured more than 70 women on stages at industry events and garnered support from leading manufacturers such as Dolby, Adobe, Blackmagic Design and DELL.

Amy is a popular speaker, keynoting at industry events such as IABM London, NAB Shanghai, NAB Show Las Vegas, Brightcove PLAY! Boston, The Video Show Washington DC and IBC Amsterdam. Find her blog with brand, storytelling and video tips and strategies at www.amydelouise.com.