The COVID-19 pandemic has forced many associations to transform their in-person events into completely online digital conferences. It is important that associations can still create meaningful and impactful events for their members. We invited Arianna Rehak, CEO and Co-Founder of Matchbox Virtual Media, to share her best practices with us.
She shared her expertise around successful virtual events as part of our Conversation Series, a live webinar series where we gather insights from industry experts and thought leaders. You can get free access to watch the full replay of our conversation with Arianna Rehak on-demand here.
Here are a few actionable insights from the conversation:
In the new virtual space, people often assume their online conferences should be an eight-hour webinar. But, virtual events need to be produced differently than an in-person conference. It is important to draw people into the conversation at the beginning of your event, so attendees continue to participate. Listen to more from Arianna Rehak:
When hosting an event virtually, it is important the attendees can feel value and authenticity from the sponsors. Arianna Rehak boiled it down to three main value propositions: lead generation, brand differentiation, and thought leadership. Listen to her explain what content generated the most conversions:
Your sponsorship opportunities must be more expansive than just the three days of your event. Your organization can do this by emailing out sponsorship content to their members, giving them shoutouts on social media, and even creating an e-book. Learn more on what Arianna Rehak has to say about e-books:
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