The secret to a successful virtual event is using high-quality, engaging content to create a valuable experience. And, leading organizations are employing various types of video content into their virtual event agendas, including live, pre-recorded and on-demand video content, to achieve this goal. That’s why we invited Kate Bradley Chernis, Co-Founder and CEO of Lately, to share her expertise with us.
She shared best practices around Creating Engaging Video Content for Virtual Events as part of our Conversation Series, a live webinar series where we gather insights from industry experts and thought leaders. You can get free access to watch the full replay of our conversation with Kate Bradley Chernis on-demand here.
Here are a few actionable insights from the conversation:
The content that you create for your virtual event needs to be emotionally compelling. There is a reason we start most meetings with new people by talking about the weather. It’s because the weather is a human experience that everyone can relate to. When you’re talking about a topic that many people haven’t experienced, look for ways to make it relatable to a broader audience. Listen to Kate Bradley Chernis:
Content from experts and thought leaders is a critical pillar of putting together effective content for an event. But it shouldn’t end there. Compelling video content for your virtual event incorporates the voices of the real people at the heart of your association - your members. Listen to Michael Hoffman discuss this idea with Kate Bradley Chernis:
Live video content is an important part of many Virtual Events, but it shouldn’t be the only component you use. By pre-recording video content you can include simulated live experiences and on-demand content that attendees can experience in their own time. Listen to Michael Hoffman discuss this idea with Kate Bradley Chernis: