Video for Healthcare: Leveraging Content from the Community to Benefit Patients

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How to Benefit Patients by Leveraging Community Content

Video is a powerful engagement tool, helping communities stay connected no matter where they are located. Kendal at Oberlin leverages the power of authentic video content from real people to benefit their patients' health, giving families and other community members more opportunities to connect with patients. 

We invited Michele Tarsitano, Director of Creative Arts Therapy at Kendal at Oberlin, to join Ilana Cheyfitz from Gather Voices, to share how her organization leverages authentic video content to benefit patient health. They discussed: 

  • Why video is an important engagement tool in the healthcare space
  • Best practices for co-creating video content with the community when you have a small team
  • Simple ways to leverage Gather Voices’ tools to maximize your impact

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.