According to Association Forum CEO Michelle Mason, our world is in the midst of three pandemics:
"2020 is unlike any year we've ever experienced. We have three pandemics: We have social, economic and we have health. These pandemics threaten our business models, so we don't have a choice but to look inward."
Michelle sat down with Gather Voices CEO Michael Hoffman to discuss how associations can survive — and thrive — in our rapidly-changing world.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Michelle Mason is the President and CEO of Association Forum. Association Forum is the “association of associations” in Chicago. Founded in 1916, it has nearly 4,000 members. These members represent more than 44,000 association professionals from nearly 1,600 Chicago associations. She provides strategic leadership, fiscal responsibility, and successful delivery of member value.
Prior to Association Forum, Michelle served as a managing director at the American Society for Quality (ASQ). In this role, she concentrated on business development, membership, component relations, innovation, advocacy, social responsibility, and process improvement efforts. Prior to she was Vice President of Strategic and Future Focused Research at the American Society for Association Executives (ASAE).