Member renewal is critical to the financial health of your organization. Driving high rates of member renewal is never easy, but it’s even more challenging this year due to the COVID-19 pandemic.
At this time when people are not getting together in person, your member renewal campaign must be:
Video is the way to do that.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.