How to Make It Incredibly Simple for People to Co-Create Video Content with You

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How to Simplify Content Co-Creation

Your community is full of people who create and consume video content every single day using the tiny supercomputers we all carry in our pockets. To turn your community into content collaborators, you need to find them where they are and make recording a video just another step in the process. But how do you actually do it? 

In this replay of an Engage 2021 GV University session, Ilana Cheyfitz, Customer Success Manager at Gather Voices and Kailey Holmes, Customer Success Associate at Gather Voices, brainstormed opportunities to include the request for video content into your existing campaign workflows. They discussed:

  • Why incorporating the request for video content in your existing process makes it simpler for your community to co-create video content with you
  • Key moments where embedding a request for video content delivers great results
  • Simple tips to get started

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.