Be honest: does your Member Engagement strategy revolve around your organization’s needs or does it revolve around the people at the heart of your mission? When you take a human-centered approach to engagement, you empower your members to create the experiences they need to have a meaningful impact on your association and your industry.
That’s why we invited Jacqualine Price Osafo, MBA, CAE, Vice President of Membership at the American Health Information Management Association (AHIMA), to join Michael Hoffman, CEO of Gather Voices, for a live, 1-hour conversation on building stronger, more engaged communities by meetings members where they are. They’ll discuss:
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements. Learn more.
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Jacqualine Price Osafo, MBA, CAE, is the Vice President of Membership for the American Health Information Management Association (AHIMA). Jackie is responsible for recruitment, retention, and engagement for approximately 78,000 domestic and international individuals and corporations. Jackie is responsible for $8M, representing one of the most significant revenue streams. Jackie directs strategies and operations for Component State Associations (CSAs), member and volunteer engagement, awards programs, Student members, and Fellowship Program.
Jackie also has experience in educational design, strategic planning, and sponsorship. She oversees the annual CSAs Leadership Program. She has served in multiple leadership capacities, such as liaison to the board of directors, committees, and special interest groups. Some of her accomplishments include changing the membership model and developing and implementing engagement strategies for new groups. She increased membership by 97%, lead diversity and inclusion initiatives, and developed and delivered educational training programs to more than 15 countries.