Measuring the results of your video campaigns can be a huge challenge, but it is critical to your success. By starting with clear objectives and committing to the idea that perfect should not prevent progress, you will maximize your video campaigns’ effectiveness.
In this replay of an Engage 2021 GV University session, Kaitlan Arndt and Michael Hoffman from Gather Voices discussed the key performance indicators you should be monitoring for your video projects and measurement methodologies you can use to understand the incremental impact of your campaigns. They covered:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.