Some are asking: are membership programs still viable in today’s world? The answer is a resounding yes, but innovation is required. Associations who are focused on understanding the new and ever-evolving needs of their members are developing highly effective member programs and delivering significant recurring revenue.
So, how do you actually do it? We invited Tony Rossell, Senior Vice President at Marketing General Incorporated and author of Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission to join Michael Hoffman, CEO of Gather Voices for a live, 1-hour conversation on the future of membership. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Tony is well known throughout the association community as a keen observer, original thinker, and strategy specialist. He has developed hundreds of membership marketing programs for dozens of organizations and oversees many of MGI’s largest and most complex programs. A prolific writer and articulate speaker, he authors a blog and frequently contributes to a variety of marketing publications. He has also served as a contributing author for two ASAE books on membership.