As a partner to various Higher Education institutions, Archer Education understands the critical importance of being able to measure and articulate the value of their video campaigns. By incorporating authentic videos from real people into their strategy, higher education institutions can produce content that is more engaging and impactful. But how do you actually do it?
We invited Joseph Lapin, the Vice President of Marketing and Brand Strategy at Archer Education, to join Michael Hoffman of Gather Voices for this collaborative case study presentation. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.