Drive Engagement All Year Long: How ACOFP Makes Video a Part of Their Year-Round Strategy

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How to Drive Engagement All Year Long

Video is not a tactic that should be reserved for your one or two most important initiatives of the year. It’s too engaging. To drive long-lasting, meaningful engagement with their members, innovative association professionals are co-creating video content with their communities and using them throughout the entire year. From board nominations to volunteer engagement to event promotion, associations are accelerating their impact with video.

We invited Alexandra Bradley, Director of Communications and Engagement at the American College of Osteopathic Family Physicians (ACOFP), to join Michael Hoffman from Gather Voices, for a collaborative case study presentation on how her team supports campaigns across various departments with video throughout the entire year. They discussed: 

  • How video is used to support campaigns across the organization
  • The impact of video on helping ACOFP achieve its strategic objectives
  • How new technology makes it possible for organizations of all sizes to do more with video

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.