For too many associations and nonprofit organizations, video is seen as a tool that is reserved for the marketing department. Whether they use a full-service agency, a contracted resource, or even have in-house resources, video is not something that is regularly incorporated into the day-to-day life of most team members. But video is too important to live in a silo, and thanks to innovative technology solutions, you no longer need to be a video expert to incorporate it into your strategy.
We invited Joel Alsup, a video producer at ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital, to join Joel Resnik of Gather Voices for a collaborative case study presentation on putting these ideas into practice. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.