How to Create a Culture of Video Within Your Organization To Deliver Results Faster

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How to Create a Culture of Video Within Your Organization

Video doesn't belong in a silo. To deliver powerful results faster, organizations need to create a culture of video. From Human Resources to Membership to Advocacy to Continuing Education, professionals across all departments can gather, edit, and publish quality video content, regardless of their technical expertise. 

In this replay of an Engage 2021 GV University session, Joel Resnik and Ilana Cheyfitz talk about how to create a culture of video within your organization. They discussed: 

  • What exactly it means to develop a video culture within an organization
  • Real-world examples of best-in-class organizations who have integrated video into how they work and engage with their community
  • Simple steps to get started with using video for engagement

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.