Beyond the Written Evaluation: How Rush University Used Reflection Videos to Assess Students’ Learning and Engage the Broader Community

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Learn How Higher Education Professionals Are Leveraging Video

At the end of their Interprofessional Education course through Rush University, students were asked to reflect upon what they learned from their community health mentor by recording a video or sharing a written piece around how learning what matters most to older adults leads to better care. 54% of students opted to record a video vs. sharing a written reflection. The powerful video reflections helped assess the students' understanding of the material and gave Rush authentic and valuable content that they used to further educate the larger Chicago community.

We invited Grisel Rodriguez-Morales, MSW, LCSW, Manager of Health Promotion Programs at Rush University Medical Center, to join Joel Resnik, Chief Revenue Officer of Gather Voices, for a live, 1-hour conversation on how higher education professionals can use the power of video to engage students and the community at large. They’ll discuss:

  • Why students of Rush’s Center for Excellence in Aging were asked to reflect on their IPE course by recording reflection videos
  • The simple framework Rush followed to gather, build, and share user-generated video content - quickly, affordably and simply
  • How the video reflections are being repurposed across marketing channels to educate the larger Chicago community and advocate for older adults
  • Innovative ideas for keeping learners and the community engaged using authentic video content

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Joel Resnik is the Co-founder & Chief Revenue Officer at Gather Voices. With a background in retail, consumer products, technology and marketing Joel has built and scaled two businesses to $50M & $100M annual revenues in less than 5 years. The first, Rhino Video Games, a specialty retailer was purchased by Blockbuster and eventually sold to GameStop in 2007.  The second was building and scaling the video game rental business for Redbox within their network of kiosks nationwide.  Experienced in partnership development, negotiations and performance management Joel has also managed strategic marketing at Redbox as VP Integrated marketing & with Universal Orlando resorts focusing on improving the guest experience.

Grisel Rodriguez-Morales is a licensed clinical social worker with experience working in healthcare interprofessional teams and with diverse individuals, families, and organizations. She is the Manager of Rush Generations – a health and aging membership program offering a variety of health promotion and disease prevention programs to adults and caregivers regardless of where they receive their healthcare.

Grisel also holds academic appointments with Rush University. She is Assistant Professor with the College of Health Sciences – Social Work Department, and Instructor with the College of Nursing – Department of Adult Health and Gerontological Nursing.

She is also program director of the Community Health Mentor program, a key component of the Interprofessional Patient Centered Teams course – a yearlong course designed with both didactic online and experiential workshops, offered to over 700 students.

Grisel is also the immediate past president (2019-2021) of the National Association of Social Workers (NASW) Illinois Chapter. She offers cultural competence training to future and current providers of social work and health care services as a way of ensuring person-centered care, which she believes is essential to achieving health equity.