Authentic Advocacy: How CPCA Accelerated Their Impact with Authentic Member Videos

A pre-recorded conversation—now available on-demand!
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Accelerate Your Impact with Authentic Video

Your members’ voices, stories, and first-hand experiences are the most powerful tool in your Advocacy department’s toolbox. That’s because the people you are trying to influence don’t want to hear from you, the organization. They will believe and respond to the real people who will be impacted by the changes you seek. 

We invited Tiffany Ruvalcaba, Assistant Director of Learning and Innovation at the California Primary Care Association (CPCA), to join Joel Resnik of Gather Voices for a collaborative case study presentation about how CPCA puts these ideas into practice. They discussed: 

  • Real world examples of how CPCA leveraged authentic video content from members to advocate for legislative action in their state
  • How CPCA co-created video content from members across the state quickly, affordably, and simply
  • Simple steps to get started using UGV to accelerate your association’s impact

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.