The American Pharmacists Association (APhA) leverages user-generated video content to put their members front and center in their event content, creating engaging experiences that keep members excited long after the day of the event. But how do they do it?
We invited Windy Christner, the Associate Vice President of Meetings and Events at APhA, to join Michael Hoffman from Gather Voices for this collaborative case study presentation. They discussed:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.