All Video is Not Created Equal: How to Inspire Your Community to Action with Video Content that Inspires

A 1-hour conversation recorded live—now available on-demand!
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Learn How Video Can Inspire Change and Advance Your Mission

It’s no secret: video marketing works. But not all video content is created equal. If you want to inspire your community to take meaningful action, you need to understand the foundational elements of compelling, influential video content. By looking at real world examples and learning from video marketing experts, it’s simple to achieve more with video. 

That’s why we invited Danny Alpert, Executive Director of the Kindling Group, to join Michael Hoffman, CEO of Gather Voices, for a live, 1-hour conversation on how association and nonprofit leaders should be using video to inspire real change and advance their missions. They’ll discuss:

  • Defining the goals of your video project upfront to ensure success
  • How to get to know your audience and understand what motivates them so you can create content that resonates
  • The foundational components of inspiring video content that will actually influence your community to action
  • Where to publish video content to drive results

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements. Learn more.

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.

Danny Alpert is a Kindling Group's Founder and Executive Director and an award-winning producer, director, and leader in using media for change. He recently directed No Small Matter which has hosted over 1,600 community screenings across the U.S. after a release in late 2018. Past films include Radical Grace, winner of audience awards at HotDocs and AFI Film Festivals; The Calling, a national PBS special (Independent Lens;) and @home and A Doula Story, both of which aired on PBS. He co-produced and edited Legacy (HBO), Academy Award nominee and Sundance Festival participant. Alpert also produced and directed No Time to be a Child, a national PBS series and a national Emmy Award nominee. He pushes the boundaries of documentaries with digital projects, like CPB’s Veterans Coming Home, and Pulling the Thread (ITVS) and has produced digital media and strategies for causes like UNICEF, Planned Parenthood, American Cancer Society and many others.