How AACRAO Delivered an Engaging Event Experience with Authentic Video Content

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How to Deliver an Engaging Event Experience

To create event experiences that keep members engaged before, during, and after the event, associations need to include their members in the conversation. By co-creating video with their communities, association professionals can drive more attendance, keep attendees engaged in the event experience, deliver sponsor value, and continue the moment all year long. But how do you actually do it? 

We invited Quintina Barnett Gallon, Director of Communication and Marketing at the American Association of Collegiate Registrars and Admissions Officers (AACRAO) to join Ilana Cheyfitz of Gather Voices for a collaborative case study session. They covered: 

  • How AACRAO uses authentic video content to drive engagement before, during and after their events
  • How Gather Voices’ video solutions made it possible for them to gather, edit, and share the video content they needed quickly and efficiently
  • How to think about measuring the success of video campaigns for events

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Featured Presenters

Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.