The Society for Laboratory Automation and Screening (SLAS), a leader in laboratory automation and life sciences, is committed to sustainability at its events. Recognizing that exhibitors have the largest environmental footprint and one of the biggest challenges when it comes to managing this footprint, SLAS launched a project to collect exhibitor stories on their sustainability efforts. Using Gather Voices, they seamlessly gathered and showcased these stories, doubling exhibitor participation year over year and building a movement around sustainable event practices.
Integrated video collection into existing workflows for ease of participation
Boosted online presence and engagement. Transformed static content into dynamic, shareable video proof.
Doubled exhibitor participation in sustainability storytelling year over year due to the social proof of their video content and webpage of resources
Integrated video collection into existing workflows for ease of participation
Boosted online presence and engagement. Transformed static content into dynamic, shareable video proof.
Doubled exhibitor participation in sustainability storytelling year over year due to the social proof of their video content and webpage of resources
SLAS was committed to making its conferences more sustainable, offering attendees various green options. However, despite their best intentions, engaging exhibitors, who contribute the largest footprint, was an uphill battle. SLAS wanted to highlight exhibitor sustainability practices to encourage more participation, but they had no streamlined way to collect and share these stories effectively.
To address this, SLAS integrated Gather Voices into their exhibitor survey, making it remarkably easy for exhibitors to opt-in for video interviews and eliminating the manual burden of content collection. Not only did SLAS survey results perform better than industry averages, but over the past two years, they were able to gather compelling exhibitor stories for their annual conferences. Videos were turned into engaging video montages shared on their sustainability web page and in newsletters and emails to exhibitors, creating powerful, blended marketing assets. In the second year, exhibitor participation doubled, proving that SLAS is successfully building a movement around sustainability in the industry. They are confident this project will continue to grow.
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