During their annual Advocacy Day, Start Early (formerly The Ounce) reached unprecedented levels of engagement and visibility by collecting 10 times more personal video stories from advocates, educators, and parents compared to previous years—all thanks to their Gather Voices Video Kiosk. Previously, Start Early struggled to capture advocacy stories at scale due to costly, time-consuming traditional video production. With Gather Voices, the organization built a rich content library in a fraction of the time and cost. This empowered supporters to become active ambassadors for early childhood education and fueled recruitment and advocacy throughout the year.
Start Early moved beyond low participation and captured dozens of heartfelt videos in a single day—a tenfold increase over previous years. This turned supporters into visible champions and boosted sign-ups for future events.
The initiative introduced a broader and more inclusive array of perspectives, ensuring all voices were represented in Start Early’s mission. Limited viewpoints and underrepresentation became things of the past.
Video stories were immediately available for email, social media, and advocacy toolkits, keeping momentum strong long after the event. The days of content that faded away were over; immediate, ongoing deployment became the new standard.
Start Early moved beyond low participation and captured dozens of heartfelt videos in a single day—a tenfold increase over previous years. This turned supporters into visible champions and boosted sign-ups for future events.
The initiative introduced a broader and more inclusive array of perspectives, ensuring all voices were represented in Start Early’s mission. Limited viewpoints and underrepresentation became things of the past.
Video stories were immediately available for email, social media, and advocacy toolkits, keeping momentum strong long after the event. The days of content that faded away were over; immediate, ongoing deployment became the new standard.
Start Early relied on traditional video production for only the most special initiatives. This meant:
By deploying Gather Voices during Advocacy Day, Start Early saw transformative results:
Start Early’s Advocacy Day demonstrates that when storytelling is simple and accessible, more voices are heard and more supporters are engaged. With Gather Voices, Start Early shifted from occasional, resource-intensive videos to a scalable model that celebrates the diversity of its advocates and quickly turns stories into action. This approach delivers measurable ROI for advocacy, membership, and brand trust—showing mission-driven organizations how real stories can drive real impact.
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