At the American Association of Orthodontists (AAO) Annual Meeting, capturing diverse and authentic stories was a strategic priority. By partnering with Gather Voices and using the turnkey Video Kiosk, AAO collected over 80 high-quality videos in just three days. The success wasn’t accidental; it was powered by smart activation tactics, compelling incentives, and seamless execution. The result: real-time content, increased engagement, and measurable ROI.
Gather Voices enabled AAO to collect 80+ videos from attendees, replacing expensive crews with an easy-to-use kiosk. This significantly reduced production time and costs while increasing the volume of usable content.
Member-generated videos drove stronger performance on social media compared to text-based posts. Content was shared in real time, enhancing visibility and deepening audience connection during and after the event.
By making video part of a larger, high-energy activation, AAO captured stories from a broad cross-section of attendees—residents, exhibitors, sponsors, staff, and first-timers. This democratized storytelling, increased brand trust, and gave AAO content that reflected the full event experience.
Gather Voices enabled AAO to collect 80+ videos from attendees, replacing expensive crews with an easy-to-use kiosk. This significantly reduced production time and costs while increasing the volume of usable content.
Member-generated videos drove stronger performance on social media compared to text-based posts. Content was shared in real time, enhancing visibility and deepening audience connection during and after the event.
By making video part of a larger, high-energy activation, AAO captured stories from a broad cross-section of attendees—residents, exhibitors, sponsors, staff, and first-timers. This democratized storytelling, increased brand trust, and gave AAO content that reflected the full event experience.
AAO relied on traditional video crews that were costly, time-consuming, and limited in reach. Only a small number of stories were collected, and content was delayed, missing the opportunity for immediate event-day engagement.
Vice President of Marketing Jennifer Diebling explained "We do want to capture video from members, but we find it difficult to find the right solution for them to capture that video footage, get it back to us, edit it, and distribute it back out to members."
This bottleneck made it hard to scale video storytelling and limited the impact of their content.
By embedding the kiosk in a high-traffic zone and tying it to gamified incentives, AAO created a seamless, high-energy activation that invited participation. Videos were captured with minimal effort, available in real time, and helped power social, internal, and post-event content strategies—all with lower costs and higher ROI.
AAO didn’t just collect content; they activated their community. With Gather Voices’ Video Kiosk and a smart engagement strategy, they scaled authentic storytelling, improved social performance, and turned an annual event into an always-on source of brand value. Their approach is a repeatable blueprint for any organization looking to increase ROI through smarter video activation.
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