The National Alliance for Care at Home, a leading advocate for quality care at home and hospice care, hosts its annual Hill Day each September in Washington, D.C. This event brings advocates together to share experiences, learn from one another, and speak directly with members of Congress. Ahead of the event, the Alliance saw an opportunity to amplify advocates’ voices—capturing their stories to show why home-based care is essential and how threatened funding cuts would harm families nationwide.
In just 48 hours, the Alliance collected a significant volume of authentic advocate videos, creating a library of content that would have otherwise taken months to produce.
These videos are not just a nice-to-have. Sharing real advocate stories is critical for building support, influencing policymakers, and protecting vital programs like Medicare home health and hospice.
By hiring Gather Voices to handle video collection and provide editing support, the Alliance team could focus on its mission, not video production. Advocates could focus on their Hill Day activities while high-quality stories and life-changing experiences were gathered and ready to share in no time.
In just 48 hours, the Alliance collected a significant volume of authentic advocate videos, creating a library of content that would have otherwise taken months to produce.
These videos are not just a nice-to-have. Sharing real advocate stories is critical for building support, influencing policymakers, and protecting vital programs like Medicare home health and hospice.
By hiring Gather Voices to handle video collection and provide editing support, the Alliance team could focus on its mission, not video production. Advocates could focus on their Hill Day activities while high-quality stories and life-changing experiences were gathered and ready to share in no time.
Personal stories are among the most powerful tools for influencing policymakers, but the fast-paced nature of Hill Day posed several challenges:
1. Lost Opportunity: Traditional video production is too slow, leaving many advocates’ voices unheard.
2. Resource Drain: Staff were fully occupied organizing the event.
3. Content Delay: The Alliance needed authentic, heartfelt stories immediately to support rapid-response advocacy efforts.
Using Gather Voices
To overcome these obstacles, the Alliance partnered with Gather Voices to transform Hill Day into a storytelling success. Using Kiosk Services, a Gather Voices engagement expert traveled to D.C. with portable kiosk technology to record videos from advocates before and during the event. Through careful scheduling and a streamlined process, the team captured 48 powerful stories in just two days—turning limited time into lasting impact.
Conclusion
The National Alliance for Care at Home transformed Hill Day into a high-impact storytelling event. By capturing advocates’ voices in a simple, efficient process, the Alliance ignited future action and ensured critical stories and first-hand experiences reach audiences who can make the ultimate difference in policy and funding.
Stop leaving your most powerful advocate voices unheard and start raising these voices to enact change!
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