The 2025 International Year of Quantum Science and Technology marks 100 years since the birth of quantum mechanics and aims to raise global awareness of its impact. To support that mission, APS and the IYQ team launched the Quantum 100, highlighting 100 global innovators working in quantum across geographies, disciplines, and career stages. APS needed a simple, low-friction way to turn this cohort into on-camera storytellers who could make their work feel relatable to audiences outside the scientific community. Using Gather Voices, APS integrated a guided video request into Quantum 100 communications. In roughly three months, they collected nearly 70 short, science-focused videos from honorees across six continents. This video library helped humanize complex research and supported a major December launch. The result was record-breaking web traffic and unprecedented social engagement on LinkedIn.
Nearly 70 videos were submitted in about three months by invited Quantum 100 contributors. This far exceeded the original goal of 20 stories and demonstrated the power of a frictionless, self-serve video platform.
The video-rich Quantum 100 launch coincided with a clear December surge in visits to quantum2025.org and the Quantum 100 hub. It contributed to more than 15,000 page visits and marked one of the highest traffic periods in the 12-month analytics window.
Quantum 100 content helped drive more than 38,500 LinkedIn impressions, 637 reactions, 124 reposts, and over 500 new followers. This activity amplified the human side of quantum science to new global audiences.
Nearly 70 videos were submitted in about three months by invited Quantum 100 contributors. This far exceeded the original goal of 20 stories and demonstrated the power of a frictionless, self-serve video platform.
The video-rich Quantum 100 launch coincided with a clear December surge in visits to quantum2025.org and the Quantum 100 hub. It contributed to more than 15,000 page visits and marked one of the highest traffic periods in the 12-month analytics window.
Quantum 100 content helped drive more than 38,500 LinkedIn impressions, 637 reactions, 124 reposts, and over 500 new followers. This activity amplified the human side of quantum science to new global audiences.
Coordinating live video recordings or hiring film crews for a high-profile cohort spread across six continents was logistically impossible and cost-prohibitive.
Existing workflows relied on written profiles and static assets. This limited the volume and diversity of human-centered video content and made it harder for the general public to connect with the scientists.
With more than 400 Quantum 100 nominations worldwide and a digital exhibition planned, APS needed a scalable way to match that momentum. They also needed a people-first storytelling approach that could help bridge the perceived gap between scientists and the broader public.
Embedded in the Quantum 100 journey
A Gather Voices video request link with clear prompts was built into Quantum 100 communications. Recording a story became a standard step after selection rather than a separate project.
Self-serve recording across six continents
Honorees recorded on their own devices and schedules while following simple guidance. APS saw virtually no support tickets despite the campaign’s global reach. This allowed the team to focus on storytelling instead of troubleshooting.
Aligned, noncommercial stories that humanize quantum
Prompts focused on who contributors are, what they do in quantum, why it matters, and how their work connects to society. This approach produced personal and accessible clips. It also supported IYQ’s educational mission and helped audiences see scientists as real people with diverse backgrounds, roles, and motivations.
Nearly 70 short videos now complement written Quantum 100 profiles. Together, they contributed to more than 15,000 hub visits and made the page a central part of the IYQ online presence across global outlets.
The December Quantum 100 launch aligned with one of the strongest traffic periods on quantum2025.org during the year-long analytics window. This indicates that the human-focused approach resonated with visitors.
Quantum 100 content has generated more than 38,500 LinkedIn impressions, 637 reactions, 124 reposts, and media coverage across global outlets. This extended the campaign’s reach beyond traditional quantum audiences and introduced new people to the individuals behind quantum advances.
APS continues to reuse the Quantum 100 video library across web, social, and IYQ programming. These stories help educate audiences, humanize quantum science, and reduce the perceived distance between scientists and the communities they serve.
This evergreen video library continues to deliver value. It shows that when you remove the friction of video production, stories can come from anywhere in the world.
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