The IAEE DC Chapter faced the challenge of energizing communications and attracting new members across a diverse, busy regional network. Traditional video production was slow and costly, making it difficult to highlight the voices that make their chapter unique. By adopting Gather Voices, volunteers streamlined the creation of speaker intros, board messages, member spotlights, and more—publishing timely, authentic videos that drove record online engagement and contributed to an extraordinary 350% membership increase in one year.
The chapter achieved a 350% increase in membership within twelve months, supported by a steady cadence of engaging video content.
Volunteers created, edited, and published videos with a single click—no need for professional video crews, lengthy scheduling, or extensive production experience.
Video content included speaker introductions, board announcements, charity highlights, award recognitions, and monthly member spotlights, helping the chapter share real, unscripted stories from planners, suppliers, and senior leaders.
The chapter achieved a 350% increase in membership within twelve months, supported by a steady cadence of engaging video content.
Volunteers created, edited, and published videos with a single click—no need for professional video crews, lengthy scheduling, or extensive production experience.
Video content included speaker introductions, board announcements, charity highlights, award recognitions, and monthly member spotlights, helping the chapter share real, unscripted stories from planners, suppliers, and senior leaders.
Volunteer leaders struggled to bring member voices online, relying heavily on written posts and static graphics. Scheduling and producing professional video content required substantial resources and coordination, limiting the chapter’s ability to showcase the energy and diversity of its members. Content was often unmemorable, failing to stand out or resonate with modern audiences—especially younger professionals.
Gather Voices transformed the chapter’s communications by enabling volunteers to:
By integrating Gather Voices into its outreach strategy, IAEE DC Chapter made video a regular and accessible part of its member communications. Volunteers highlighted authentic stories from across the association, saving time and resources while growing social engagement, chapter presence, and membership. The remarkable 350% membership increase showcases how a flexible video platform can fuel grassroots chapter growth and inspire participation in today’s fast-moving professional landscape.
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