100 Years, Infinite Content: How ACI Turned a Milestone Moment Into a Multi-Channel Storytelling Campaign

• Capturing authentic member stories at scale was time-consuming and may not have had much ROI if they were only used for a single moment in time. 
• High production costs and logistical complexity made it impractical to gather video at scale. ACI was looking to capture a wide variety of voices, from member companies and partner organizations to media contacts and Members of Congress. 
• Once an event passed, much of the photography content faded into the archives instead of continuing to work across channels and campaigns. ACI didn’t want the same to happen for this milestone. 

The Gather Voices solution 

• ACI used Gather Voices' remote video collection tools to invite members and partners to record short responses about their experiences, their role in the cleaning products industry, and what the organization means to them, with no film crew required. 
• The platform's centralized library let the team organize videos by theme and quickly pull content to repurpose for events, web, social, and campaigns without spinning up new production each time. 
• Members and partners submitted on their own schedule, removing logistical friction and making it realistic for a small team to collect stories at scale. 

The strategic impact 

• At the annual convention, ACI showcased the video library through an interactive touchscreen story wall, giving attendees a shared, peer-level view of the industry's human side. 
• A members-only video gallery on the ACI website gives the community ongoing access to the full collection, deepening connection and peer recognition beyond any single event. 
• A rotating public video ribbon on the main site keeps the storytelling visible and fresh to external audiences as new clips cycle through over time. 

ACI's communications team is now clipping and grouping videos by theme, including innovation, sustainability, networking, and industry impact, to fuel social media and digital campaigns throughout the anniversary year. This model is a repeatable blueprint for any association looking to scale authentic member voices without scaling their budget or headcount. 

"The number one thing people asked us was, how are you going to use it? And we had an answer. That's what made people say yes, and that's what made the content actually work for us throughout the anniversary year." Jessica Ek, Associate Vice President, Strategic Communications, American Cleaning Institute