Allergy & Asthma Network, a nonprofit dedicated to patient education and advocacy for asthma, allergies, and related conditions, had long been limited by the high cost of event-based video production and the constraints of a small, two-to-three-person remote team. Producing professional video often required expensive crews and could only happen a few times a year, limiting their ability to share timely health education. With Gather Voices, the team now creates, edits, and posts insight-rich videos every week—no production crews required. This shift to consistent, authentic video storytelling has doubled and even tripled engagement across major social platforms, powering the organization’s mission to deliver accessible, reliable health education to the communities they serve.
By replacing static photos, generic graphics, and even “fake” AI-generated videos with authentic weekly user-generated video (UGV) posts, the organization achieved a two- to threefold increase in reach and higher watch-through rates. This was not just a vanity metric—it directly strengthened the organization’s ability to educate and build meaningful connections with its audience.
With only two to three team members handling all video creation, editing, and posting each week, the organization produces a steady stream of content while cutting out third-party crews and costly production logistics. This allows them to focus their time and resources on advancing their mission rather than managing complex and costly production schedules.
Many organizations hesitate to create educational videos because of the perceived complexity. Allergy & Asthma Network overcame this barrier by producing frequent, authentic videos featuring both patients and providers. These videos address complex health topics in a relatable, easy-to-understand way, directly supporting the Network’s mission to deliver clear guidance and encouragement to audiences nationwide.
By replacing static photos, generic graphics, and even “fake” AI-generated videos with authentic weekly user-generated video (UGV) posts, the organization achieved a two- to threefold increase in reach and higher watch-through rates. This was not just a vanity metric—it directly strengthened the organization’s ability to educate and build meaningful connections with its audience.
With only two to three team members handling all video creation, editing, and posting each week, the organization produces a steady stream of content while cutting out third-party crews and costly production logistics. This allows them to focus their time and resources on advancing their mission rather than managing complex and costly production schedules.
Many organizations hesitate to create educational videos because of the perceived complexity. Allergy & Asthma Network overcame this barrier by producing frequent, authentic videos featuring both patients and providers. These videos address complex health topics in a relatable, easy-to-understand way, directly supporting the Network’s mission to deliver clear guidance and encouragement to audiences nationwide.
Before Gather Voices
Allergy & Asthma Network could only collect patient stories at in-person events, a process that required costly video crews and time-consuming travel. This made consistent content production nearly impossible, creating a feast-or-famine cycle. Most digital engagement relied on static graphics and text posts, which generated limited impressions and left opportunities to educate the community untapped.
Using Gather Voices
With Gather Voices, Allergy & Asthma Network transformed its outreach:
Conclusion
Allergy & Asthma Network’s adoption of Gather Voices led to a two- to threefold increase in engagement and empowered its small, remote team to deliver meaningful mission impact on a limited budget. By making authentic stories and expert advice visible, accessible, and frequent, the organization strengthens community education, support, and advocacy—ultimately empowering patients and families nationwide.
.png)
.png)
