Conferences and events are an important financial driver for many organizations. But, understanding how to drive revenue with a Virtual Event when you’re used to offering in-person events can be a challenge. That’s why we invited Jamie Notter, Co-Founder and Culture Designer at PROPEL, to share his expertise with us.
He shared best practices around how to keep your organizational culture strong through change as part of our Conversation Series, a live webinar series where we gather insights from industry experts and thought leaders. You can get free access to watch the full replay of our conversation with Jamie Notter on-demand here.
Here are a few actionable insights from the conversation:
Your organization’s culture is always evolving. And, while the COVID-19 pandemic caused abrupt changes to the cultures of many organizations, if it hadn’t been COVID-19, it would have been something else eventually. To keep up with changes to your organization’s culture, you first need to learn how to identify what your culture really is. Listen to Jamie Notter’s definition of workplace culture:
The best way to understand how your organization’s culture needs to change based on new circumstances is to continually look for areas of friction within the organization. Chances are good that these pain points are caused by misalignment between your organization’s culture and the current reality. Listen as Jamie Notter discusses the importance of continuous evaluation of your culture:
Ask yourself why your organization values what it values. Look at the patterns of behaviors that define your culture and make sure they set you up for success. If your organization’s current cultural patterns do not drive your success, it’s time to revisit them. Listen to Jamie Notter discuss how to use your organization’s culture to achieve your goals: