As organizations plan for the year ahead, many are rethinking how they engage audiences across events, advocacy, education, and community. Attention is harder to earn. Trust takes longer to build. And one-off moments no longer deliver lasting value.
Video continues to stand out as one of the most effective ways to create connection at scale. Not overly produced brand videos, but real people sharing real perspectives. When video is intentional and easy to capture, it becomes a strategic asset that extends far beyond a single campaign or event.
Here are ten ways forward-thinking organizations are using video to drive trust, engagement, and impact throughout the year and how Gather Voices helps make each one achievable.
People trust people more than brands. Video allows organizations to surface real stories from members, attendees, customers, and partners, creating credibility that static content simply cannot replicate.
A scalable way to do this is through a video ambassador program. Instead of relying solely on a small internal team, organizations invite their community to participate. With Gather Voices’ simple capture tools, ambassadors can easily share stories, insights, and testimonials throughout the year, expanding both the volume and diversity of authentic content.
Events and advocacy moments are full of insight, emotion, and momentum, yet most of that value disappears once the doors close. Video ensures those moments continue to create impact across marketing, education, and community channels.
Gather Voices supports this through kiosks and on-site video capture for conferences, Hill Days, fly-ins, and policy events. Participants can record consistent, professional messages without technical barriers or added complexity, even in these fast-paced environments.
Video is only effective when people feel comfortable using it. Without guidance, even strong leaders can struggle to communicate clearly on camera.
Gather Voices removes that friction with tools like EyeContact and Teleprompter Mode. These features help executives, speakers, and staff deliver confident, polished messages without the pressure or cost of traditional production.
Today’s audiences scroll quickly and consume content vertically. Short-form video performs best when it is designed for social platforms from the start.
Gather Voices supports social-first creation with vertical video formats that are ready for LinkedIn, Instagram, TikTok, and Shorts, making content easier to share and more likely to be seen.
Networking improves when people can put faces to names and understand shared interests before they ever meet. Video introductions provide context and make connections more meaningful.
FaceForward, Gather Voices’ networking solution, enables pre-event video introductions and matching. Attendees can share who they are and what they care about ahead of time, sparking conversations and making networking more inclusive and intentional.
When video content is scattered, it becomes harder to find, share, and reuse. Curated storytelling saves time and helps teams tell a more cohesive story.
Gather Voices Galleries bring videos together in one organized place. With drag-and-drop story ordering, organizations can control the narrative, guide viewers through key messages, and highlight what matters most.
Some of the most valuable content happens live at events. Without a plan, those insights are lost once the session ends.
Gather Voices makes it easy to repurpose panels, keynotes, and breakout sessions into short, reusable clips that support training, onboarding, and thought leadership throughout the year.
Post-event reflections often surface insights that never appear on stage. These moments reinforce learning and emotional connection when captured quickly.
With Gather Voices, speakers and attendees can record post-event reflections while experiences are still top of mind, extending the impact of the event beyond the agenda.
Engagement drops when communities only hear from an organization once or twice a year. Regular video updates help maintain momentum and connection.
Gather Voices enables recurring video updates from members, leaders, or partners, reinforcing belonging and reminding people they are part of something active and evolving.
Sponsors are looking for engagement opportunities that go beyond logos. Video opens the door to more meaningful participation.
Gather Voices supports sponsor involvement through video storytelling and branded placement within community content, helping organizations create additional non-dues revenue while delivering real value to partners.
The most powerful stories are already within your community. The challenge is creating a repeatable way to capture and share them without adding complexity.
When video becomes part of your strategy rather than a one-off tactic, it builds trust, extends event impact, and strengthens connection across advocacy, education, and community engagement.
