What if collecting video content at your events felt less like a task and more like a game? That is the power of gamification. By weaving video creation into activities like scavenger hunts, bingo, or other fun challenges, you not only make participation easier but also more memorable. The result is often two to three times more video content than you would collect otherwise—all while strengthening community connection.
One powerful example comes from the American Association of Orthodontists (AAO). At their Annual Meeting, AAO utilized their Gather Voices Video Kiosk alongside a gamified scavenger hunt called the Amazing Brace Challenge and captured more than 80 attendee stories in just three days.
Here’s what made the difference:
Participants were encouraged to complete scavenger hunt challenges, including filming a video at a prominent square on-site. To sweeten the experience, AAO awarded winners with a limited-edition t-shirt—the same one proudly worn by staff throughout the event. That simple but powerful incentive sparked friendly competition, drove traffic to the Video Kiosk, and made video creation feel like part of the fun rather than another task.
As Jennifer Diebling, VP of Marketing at AAO, shared, finding the right solution for capturing, editing, and distributing member video had always been a challenge. With Gather Voices and a gamified approach, AAO overcame that hurdle, activated their community, and turned their event into a content engine.
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The takeaway is simple: gamification not only makes video collection more engaging for your participants, it also helps you capture authentic stories at scale with measurable ROI.
Want to explore how to bring gamification into your own video strategy?
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