You're sitting in a meeting with your manager. The question comes up: "Should we use video in our campaign?" All eyes swivel in your direction.
Statistics help you make a clear case about video's value. When you can cite accurate numbers, you move from opinion to fact.
We've pulled together current statistics about the power of video in modern marketing campaigns. Bookmark this page for quick reference so you'll be prepared when the critical question comes your direction.
Video and Business: 3 Stats to Know
Plenty of people use their cameras to record adorable cats or growing children. But many businesses also use video to document important moments or to inspire some kind of action. Video can make a big difference for your organization.
Business leaders say video is:
If you’ve been hoping for an effective, measurable, and proven form of advertising, video could be just right for your company.
Video and Consumers: 3 Important Stats
While it's clear that plenty of companies lean on video in their marketing campaigns, how do consumers feel about the technique? Plenty of researchers have asked this question over the past few years, and the results are fascinating.
Consumers say video is:
Don't forget that business leaders are consumers too. When executed properly, content you create for individuals could translate into sales. Understanding what consumers want could be key to creating content they will love.
Video and Social Media: 5 Stats to Share
Social media and video marketing were made to go together. The statistics demonstrate the power of this relationship.
The benefits vary by channel.
Put these statistics together, and they suggest sharing videos on social media is a smart strategy. Clearly, consumers are both looking for and reacting to video-based posts on the channels they visit. If you aren’t utilizing video to your advantage, your business is missing out.
Should You Use Video?
Armed with recent statistics, you're ready to answer any question about the efficacy of video. And reading through the numbers, you likely feel compelled to get started. Don't let misconceptions hold you back.
Effective videos aren't necessarily:
Put your loyal community to work creating videos for your brand. User-generated content is authentic and honest. When real people talk to one another about the benefits your company delivers, your bottom line improves.
At Gather Voices, we empower companies just like yours to collect and distribute user-generated content. Our platform is intuitive and powerful. We'd love to show it to you. Contact us to find out more.
The State of Video Marketing in 2020 [New Data]. (February 2020). HubSpot.
12 Video Marketing Statistics You Need to Know in 2020. Convince and Convert.
17 Stats and Facts Every Marketer Should Know About Video Marketing. (September 2017). Forbes.
Top Online Video Qualities Aiding Consumers' Decision Making. (August 2019). Marketing Charts.
2020 Video Marketing and Statistics: What Brands Need to Know. (October 2019). Social Media Week.
31 Video Marketing Stats That Matter in 2020. (April 2020). Business 2 Community.
How Video is Reshaping Digital Advertising. Twitter.
How Video Marketing Is Leading the Change in the Healthcare Industry. (August 2020). South Florida Reporter.
Three Reasons Video Marketing Is Important on Social Media in 2020. (June 2020). Forbes.
[Facebook Study] What 10,596,877 Video Posts Tell Us About Facebook Video Strategy in 2020. (May 2020). Social Insider.
LinkedIn Officially Rolls Out Native Video Uploading Worldwide, But Not for Businesses (Yet). (August 2017). Marketing Land.
15 Creative Ways To Boost Brand Image Through YouTube. (September 2020). Forbes.
8 Technologies and How You Should Be Marketing With Them in 2020. (March 2020). Entrepreneur.
31 New Video Marketing Statistics to Fuel Your Strategy in 2020. (December 2019). Impact.
Online Video in 2020: 6 Essential Creative Rules That Make All the Difference. (January 2020). AdAge.
Video Content Gets the Most Engagement on Instagram. (February 2019). Mention.
Is Your Marketing Strategy Based on the Right Data? (May 2020). Harvard Business Review.
Video Marketing Statistics 2020. Wyzowl.
How to 10x Views of Your Videos in 90 Days. (August 2020). Forbes.