You’ve created the perfect video. Where should you share it? If you thought of YouTube, you’re not alone. This site has become the go-to solution for people hoping to put a video in front of a lot of people.
But you have plenty of other options too. Check out these six video platforms — for businesses and individuals.
Brightcove is a private company, founded back in 2004. This company works exclusively with video, and the platform is made to help you both create and share your stories with the world at large.
Pros: Robust Tools
Pay a monthly fee, and you’ll have access to:
- Creation tools. Add graphics, bleed images together, tie in sound, and more within the platform.
- Analytics. Know if you’re reaching the right people with robust reporting.
- Sharing. Place your video on YouTube, Twitter, and similar sites within the platform. You won’t have to export your video first.
The Brightcove team can help you understand how to use the platform and get the most out of it. If you need more help, consultants can help you parse how video fits into your overall marketing plan.
Brightcove is a pay-to-play tool, with plans ranging from about $200 to about $500 per month. This is the most expensive option we reviewed.
Dailymotion is a privately owned, video-sharing company headquartered in France. At one point, reporters called the company “YouTube’s dark alter ego,” due to lenient content standards that allowed vids to appear on Dailymotion that would never show up on YouTube. Now, the company is considered a viable alternative for companies looking to reach beyond YouTube.
Pros: Free Service With Quick Signup
Dailymotion membership is free, and anyone can sign up with an email address, a username, and a confirmed date of birth. Once online, the interface looks much like YouTube. You can watch videos, save those you like, and upload your own.
Become a free partner, and you can add watermarks and branding to your videos, and you’ll get some reporting tools too. But you’ll need to spend a bit to tap into features like live streaming, push to social, and upload from mobile.
Cons: Content Limitations
Dailymotion videos are capped at 60 minutes in length. If you’re hoping for a YouTube alternative that gives you lots of length options, this could be a major drawback.
In addition, you’ll need to pay a fee to share your Dailymotion videos on sites like Twitter, YouTube, and Facebook.
Dailymotion also offers no opportunities to create content on the platform. You’ll just host the videos you make elsewhere on this site.
This is another YouTube alternative custom made for companies that need to expand their reach without spending a great deal of startup money. Any company can create a page and share video with their audience on Facebook. But your results may vary, unless you’re savvy.
Pros: Use Tools You Already Have
Chances are, your business already has a robust Facebook presence with built-in fans who want to see your content. Log in via your mobile phone, and you can shoot live video that heads right to your page. You’ll need a third-party tool to download those videos again, but you can also choose to share a link to the specific video on your page.
Cons: Prepare to Pay
Since every company has a Facebook page, every consumer is bombarded with data. To really stand out, you’ll need to spend money on the Facebook platform to push your content in front of the people who matter.
And unless you are focused exclusively on live content, you’ll need to use another platform to create your videos. That could come with a fee.
Panopto was founded in 2007 with an exclusive focus on businesses and universities. Unlike YouTube, Facebook, and other public sites, Panopto isn’t made for anyone with a computer and a penchant for video. Instead, the founders built tools to help enterprise organizations create and share videos with their audiences.
Pros: Robust Tools for Business Needs
Panopto makes it easy for companies to create and share videos. Use the mobile tools, and you can both shoot and share your videos via your smartphone.
But the platform also includes tools you can use for:
- Meetings. Collaboration tools allow you to connect with people far away. You can even use the tools to train far-flung employees.
- Capture. Use the tools to record a classroom presentation or business lecture. That raw material could make for compelling video content.
- Accessibility. You can also use the tools to caption your videos, so you’ll be in compliance with federal accessibility standards.
Cons: Sharing Requires Downloads
You’ll pay about $50 per month for Panopto, in most cases. And that cost savings can come with a few headaches. For example, most versions of Panopto don’t allow you to share directly to social channels. Instead, you must download your video and then upload it again in the space where it should appear.
Vimeo is a go-to choice for small businesses hoping to craft polished videos without fancy equipment. It’s an especially inspired choice for business leaders who need to make video, but can’t quite figure out how to make it work.
Pros: Get the Help You Need
The Vimeo platform comes with drag-and-drop templates that allow you to create videos very quickly, even if you never shoot raw footage. You can also use the platform to find and hire freelancers to make your videos for you.
A subscription also comes with access to analytics, so you can ensure that your work pays off. If it doesn’t, you can switch up your plans in minutes.
Cons: Limited Help Without Fees
Vimeo offers a starter package for just $8 per month, but to access some of the perks we’ve mentioned here, you’ll need to pay about $50 or more. If you’re hoping to stick to a tight budget, this cost could feel troubling.
Imagine that you have plenty of videos to share with the world, and you don’t want them clicking away to content that has nothing to do with you or your brand. Wistia could be just right for you. Sign up and create a library of your content, and use email to remind people of your channel.
Pros: Plenty of Sharing Options
In the Wistia world, it’s ideal to keep visitors on your channel as they look at only your content. You’ll capture email addresses for subscribers, and you’ll use these to remind them to visit you often.
But Wistia also allows you to share your video links on sites like Facebook, Twitter, and LinkedIn. You can also copy your link and video thumbnail to share your videos via email, Instagram, your website, and other critical spaces.
Cons: Limited Opportunities Without a Fee
Wistia offers a free version of the program, but with it, you can only create three free videos. To share 100 or more videos, you’ll need to sign up for the company’s “advanced” service for a fee that isn’t disclosed. Even the Pro plan comes with added fees. Create more than 10 videos, and you’ll pay 25 cents per video per month.
Consider Gather Voices
If you’re searching for Vimeo or YouTube alternatives, you’re probably serious about your video production. At Gather Voices, we make it easy to collect, record, and share user-generated content with plenty of people who matter. Our platform is intuitive, so it’s really easy to get started — and we integrate with video platforms mentioned here like Wistia, Brightcove, and Vimeo.
To learn more, request a demo using the form below!