Picture this: Your association is about to host a national conference, inviting members from near and far to attend. To get your members excited and help promote your event, you’ll need a user-friendly and well-designed event landing page.
An event landing page acts as a comprehensive introduction to your event that covers everything members need to know if they attend, all while creating hype and reassuring members that they made the right decision in joining your association.
If you’re new to website design or have limited experience creating event pages, creating an effective event landing page might sound daunting. However, with the right tools and strategies, you can create a beautiful event landing page that will inspire members to register and attend your big event.
Explore these innovative tips to create a winning event landing page:
Backed by an association-specific website builder, you can design your association event landing page with ease. According to Morweb’s guide to membership website builders, a CMS that comes with drag-and-drop editing and ready-to-go templates will help streamline the entire page development process, giving your association more time to focus on event planning. Let’s begin.
Your event landing page needs to anticipate and answer all of your members’ questions about your event. Essentially, the landing page should act as a one-stop shop to everything members should know about your event and exactly what they can expect from attending.
To provide a comprehensive overview of your event, make sure to provide the following details:
Make sure to include the most important details, like event purpose and time and date, as close to the top of your event page as possible. This way, your members won’t have to dig around looking for this key information and can easily refer back to it leading up to your event.
When members visit your event landing page, you want it to be as easy as possible for them to find the information they’re looking for. A user-friendly event landing page increases the likelihood that members will sign up for your big event and feel satisfied with their member experience, leading to membership renewals.
Follow these tips to make your landing page easy to navigate:
A well-designed event landing page should also include an embedded registration form. This way, once you’ve successfully informed your audience with your event details, they can quickly RSVP on the same page. Streamline your registration form by only asking for the most important information so members can submit their information with ease.
You’ll also want to ensure that your event landing page is easy to find on your website. Create a call-to-action (CTA) button on your association’s homepage that directs users to the landing page. The best nonprofit and association websites make their CTAs stand out by bolding the lettering or using a distinct color from the rest of the page.
Interactive elements can take your event landing page to the next level and drive extra engagement with your members. You might consider adding the following content:
These elements not only make your event landing page more visually appealing, but help members feel more connected to your association and eager to take part in the event.
Once you’ve designed your event landing page with the help of a dedicated association website builder, you’ll want to market it widely. According to Double the Donation’s guide to digital marketing, a multichannel marketing strategy can help your association ensure your members see your content and increase exposure for your organization to prospective members. Share your event landing page on social media, through QR codes on direct mail, via your email newsletters, and on any other relevant platforms.
These tips will set your association up for success with any event you choose to host, whether it’s a conference, workshop, or mentorship opportunity. With a strong event landing page, you can successfully inspire registrations and deliver a memorable event experience for members. Good luck!