Marketing Land, the leading daily digital marketing content site, is using video startup Gather Voices to dramatically increase video content on their website.
As video has come to dominate social media and readers’ attention online, Marketing Land and its sister publications MarTech Today and Search Engine Land are stepping up their video game with Gather Voices. Marketing Land publisher Third Door Media is also using Gather Voices to promote its Search Market Expo (SMX) and MarTech conferences.
“I wanted to experiment with editorial video and Gather Voices was an easy interface for our contributor community to record their videos. The quick upload of all my videos directly to YouTube from the platform was a big time-saver! The option to download a full transcript for our website was also a nice bonus. Many thanks to the Gather Voices team for making my video project so easy to manage.”
– Wendy Almeida, Community Editor at Third Door Media, publisher of MarketingLand
In early January, Marketing Land published “23 Expert Predictions: Here’s What Successful Marketers will do in 2020.” Of the 23 predictions, 12 are videos from experts.
“We’re excited to partner with the team at Third Door Media to make it easy for their team to create, collect, brand and publish video, at scale, from their knowledgeable community,” said Michael Hoffman, CEO of Gather Voices. “Before using Gather Voices it would have been impossible to publish this much video content at one time without massive investment. With Gather Voices, the editorial team at Marketing Land was able to collect all this video in a single day.”
Gather Voices makes video simple for marketers. Their video solutions make it possible for organizations to deepen relationships with their constituents by creating and sharing video content with anyone anywhere. Their solutions enable a 10X increase in video production, produced 10X faster than traditional methods, resulting in a 3-5X increase in engagement.
Third Door Media brands provide information and marketing services… online and in-person. Their digital properties include Marketing Land, Search Engine Land, Martech Today, and Digital Marketing Depot. They host SMX (Search Marketing Expo), the World’s Largest Internet Marketing Conference Series, as well as Martech East & West Annual Conferences. Each property provides internet marketers with information, and offers opportunities for sellers of marketing technologies, agency services, and digital media to engage with their audience of professional marketers.