New partnership responds to growing demand for hands-on advocacy strategy alongside Gather Voices’ video engagement platform

Chicago, IL | February 9, 2026
Gather Voices today announced a preferred services partnership with Senterpoint Strategies, a strategy and communications consultancy led by association and nonprofit  industry veteran Jemilah Senter, significantly expanding the strategic and consulting options available to organizations using the Gather Voices platform.

Gather Voices enables organizations to capture, manage, and activate authentic video stories from members, advocates, and stakeholders. As advocacy teams face increasing pressure to move faster, demonstrate impact, and sustain participation, Gather Voices has seen a growing need for optional, hands-on strategic support that goes beyond technology alone.

“Advocacy tools are essential, but tools are not the strategy,” said Michael Hoffman, CEO at Gather Voices. “Some organizations have the internal capacity to activate advocacy programs quickly. Others want experienced guidance to help them focus, align, and accelerate. This partnership with Senterpoint Strategies allows us to meet both needs without compromising what Gather Voices is at its core.”

Senterpoint Strategies is led by Jemilah Senter, a seasoned marketing, communications, and advocacy leader with more than 25 years of experience helping associations, nonprofits, and mission-driven organizations translate complex goals into clear strategies that drive participation and results.

Over the course of her career, Senter has:

• Transformed complex, multi-year policy agendas into clear, compelling narratives that helped build support among advocates, donors, and policymakers.
  
• Redesigned legislative and advocacy materials to better communicate complex issues to elected officials and key stakeholders.
  
• Led successful rebrands and positioning efforts for organizations including Illinois Action for Children, Association Forum, and hand2mind.
  
• Directed and developed teams of 20+ marketers, designers, and content strategists, delivering measurable gains in membership growth, event attendance, and engagement.

Most recently, Senter served as Vice President of Marketing and Communications at MCI USA, overseeing brand, marketing, and communications for the agency and leading integrated marketing strategy, marketing operations, and talent development initiatives. Earlier in her career, she held senior marketing and communications roles at Association Forum and a large 501(c)(3) advocacy organization, bringing deep experience across nonprofit, association, B2B, and D2C environments.

“Gather Voices gives organizations a powerful way to elevate real voices,” said Jemilah Senter, Founder of Senterpoint Strategies. “My work focuses on helping teams use those voices with intention, clarity, and momentum. This partnership gives organizations focus and flexibility. They can use Gather Voices on their own, or engage strategic support if they want to move faster, with a stronger focus  whileavoiding common advocacy campaign pitfalls.”

Through the partnership, organizations can combine Gather Voices’ video engagement platform with strategic guidance from Senterpoint Strategies to accelerate advocacy efforts. Engagements with Gather Voices and Senterpoint Strategies are structured separately, giving organizations flexibility to use the platform independently or pair it with hands-on strategic support.

The partnership launches with an initial focus on advocacy programs, with the potential to expand to additional use cases such as member engagement and event-driven initiatives.

To learn more about Gather Voices, visit gathervoices.co.
To learn more about Senterpoint Strategies, visit https://www.senterpoint.org/ .

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