Building a Community for Virtual Events: A Conversation with Nikki Bell

Building a Community for Virtual Events: A Conversation with Nikki Bell

Community is at the core of every event, whether it be in-person or virtual. But building a community can be a challenge for associations pivoting to virtual events. That’s why we invited Nikki Bell, Co-Founder and Director of Fundraising Everywhere, to share how she has helped leading organizations move to online events. 

She shared how she spun up a 4,000 attendee conference in just ten days and more industry expertise as part of our Conversation Series, a live webinar where we gather insights from industry experts and thought leaders. You can get free access to watch the full replay of our conversation with Nikki Bell on-demand here.

Here are a few actionable insights from the conversation:

1. Event Engagement & Pre-Recorded Content

When planning a virtual event, it is critical to keep the attendee at the top of your mind. What experience do you want them to have? What do you want them to take away from your event? Nikki Bell shares her expertise on how pre-recorded content can take your event to the next level and more:

2. How To Position and Price Your Now-Virtual Event

How you position your virtual event is key. An event that was originally planned to be in-person, doesn’t need to be positioned as less valuable now that it is hosted virtually. Although organizations shouldn’t charge the same for virtual events, as they do in-person, they can still embrace the advantages of virtual. Nikki Bell speaks on how to price and promote your now virtual events:

3. Making Virtual Events Feel Special

With so many of us spending more time in daily Zoom meetings, it is important to differentiate your event from a virtual meeting. Nikki Bell shares how she’s incorporated musical showcases, donor parodies, pre-recorded content transitions, and more to make virtual entertaining. Learn more on how to make your event feel special:

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