Transitioning an in-person event to a full digital experience has been difficult for associations, and many are finding themselves dipping into their reserves.
Despite such difficulties, associations are finding new and innovative ways to gain sponsors and attendees for their virtual events. Join us as Michael Hoffman discusses innovative ways to approach pricing and sponsorship with revenue expert and Certified Pricing Professional, Michael Tatonetti. We’ll be talking about:
Michael Hoffman is the co-founder and CEO of Gather Voices, a technology company that automates the creation, management and publishing of video content. He is also the founder of See3 Communications, a digital marketing agency in Chicago and founder of the DoGooder Video Awards which honors the best social cause video on YouTube each year. Hoffman teaches marketing at the University of Chicago and is an internationally sought-after speaker and trainer who is a trusted advisor to association leaders on engagement strategy.
Dr. Michael Tatonetti (CAE, CPP) will teach you how to share compelling offers and monetize them. As a Certified Pricing Professional and executive leader of over 16 years, Dr. Michael has helped organizations grow their revenue by over 10-20% through strategizing your content into marketing funnels with the right prices to match. He’ll help you craft a custom Marketing and Pricing Roadmap so your audience is engaged, listening, and ready to act. Dr. Michael has worked with hundreds of organizations who have dubbed him The Content King™ for his ability to quickly map your offers to monetization. Now, he’s ready to work with you.