Before Gather Voices
NTEN had a successful continuing education program, but like any organization, they were concerned about enrollment for their upcoming courses. This led them to a key question: "Are there any good opportunities for increasing enrollment?"They had tried creating promotional videos, but they faced some major barriers:
- Instructors are located all over the country
- Not enough time or budget to coordinate local video crews for promo videos
- Not enough production resources; their content producers were focused on course content
Using Gather Voices
The NTEN team was already using Gather Voices for their conference video, and they saw an opportunity to leverage the platform for continuing education:
- Each instructor records a short, personalized video on their mobile device
- Videos are synced to their Gather Voices video library in real-time
- Staff can publish videos to Vimeo in minutes; these Vimeo videos are embedded in their course landing pages and promotional emails
- NTEN has measured a positive impact on course conversion using Google Analytics
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
