Chicago , IL — July 20, 2020 — Gather Voices, in partnership with Higher Logic, today announced the launch of Community Voices, a new plug-in for the Higher Logic online community platform. The release offers fully integrated video messaging in Higher Logic communities for the first time. The new video messaging feature lets organizations capture the faces and voices of their community members, at a time when people are craving more human connection.
“We knew that video would be a good idea to add to our communities,” said Bobby Kaighn, Director of Partnerships at Higher Logic. “The Community Voices plugin elegantly adds video, making it easy for both the message creator and the readers. We expect this to be a very attractive new feature for our customers.”
“Video is the most important type of content there is today and it is especially important right now,” said Michael Hoffman, CEO of Gather Voices. “With Community Voices, we’ve added a simple Record A Video button inside of Higher Logic communities. With a click, community members can record a message that is then automatically included in the message thread.”
“In this time when organizations are racing toward virtual events and wondering how they can effectively engage their members, being able to add video where there is already engagement makes a lot of sense” continued Hoffman. “And with Gather Voices, video messages that start in the communities can be reused and repurposed all year long for social media, email, websites and even virtual event videos, dramatically increasing engagement across channels.”
The first organization to roll out Community Voices is the Emergency Nurses Association (ENA). ENA is the leading organization that advances excellence in emergency nursing worldwide. With a highly active global membership, adding video was a natural progression to their efforts in community-building.
“We are excited to be launching Community Voices,” said Matthew Hessler, Director for Member Engagement at ENA. “We’ve been a longtime user of Higher Logic communities and, at this challenging time for emergency nurses, enabling new ways for our community to connect is a priority."
Chad Alger-Hardt, VP Marketing
Gather Voices is building the next generation of video software solutions, enabling organizations to dramatically increase their engagement in email, social media and on their website. With Gather Voices, organizations are making 10x more video content in 1/10th the time, without the need for vendors or specialty skills. Gather Voices helps its clients with member engagement, continuing education, advocacy, internal communications and virtual events. Learn more at www.gathervoices.co
Higher Logic is an industry leader in cloud-based engagement platforms. Our data-driven approach gives organizations an expanded suite of engagement capabilities, including online communities and marketing automation. From the initial web visit to renewal and ongoing engagement, we help you track and manage interactions along each stage of the digital customer experience. Learn more at www.higherlogic.com.
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